ITB Berlin 2013 mirrors increasingly dynamic trends in global travel industry

Maldives Promotion House – 10,086 exhibitors from 188 countries – exhibition grounds booked up – record number of two-tier stands – comprehensive market overview and fast-growing niche markets – first-time matchmaking event for bloggers and record numbers of bloggers – Travel Technology, Gay & Lesbian Travel and Adventure & Sustainable Travel continue to expand – demand from Asia remains high – all countries from Africa represented in two display halls – all countries from South America are present – unprecedented levels of international attendance at the tenth anniversary edition of the ITB Berlin Convention

The internet and virtualization have accelerated the pace of development in the global travel industry. From March 6 to 10, 2013 ITB Berlin will be mirroring the industry’s increasingly dynamic market trends and providing a representative overview of global travel products and attractive niche markets. At the 47th edition of ITB Berlin 10,086 companies from 188 countries will be presenting their products and services on a display area covering 160,000 square meters. The 26 halls on the Berlin Exhibition Grounds are booked up. A record number of exhibitors are represented on two-tier stands. South Sudan, an independent state since 2011, is a newcomer to ITB Berlin. For the first time, exhibitors and travel agencies will be offering tours directly to the consumer on the weekend of the show.

Dr. Christian Goke, COO, Messe Berlin: “More than a billion travelers worldwide and the increasing popularity of easy-to-find Internet products have totally fragmented demand. People’s travel motivation and travel products have become increasingly diverse. The industry’s information and business needs are growing all the time. At ITB Berlin exhibitors and trade visitors can gain a representative and up-to-the-minute overview of the travel industry’s entire value chain. They will find growth and niche markets, find information on exploring new markets and ideas for innovative sales strategies.”

This year more than 200 representatives from 79 tourism organizations and officials from the Maldives Marketing and PR Corporation represented the Maldives delegation at the ITB fair. Honorable Minister of Tourism, Ahmed Adeeb has also participated with the Maldives delegation. Maldives stand is 107, at Hall 5.2a in Messe Berlin.