The Maldives Marketing and
PR Corporation together with Maldives tourism industry has participated in SATTE,
India's leading B2B travel & tourism event, held in New Delhi at Pragati Maidan
from 10-12 February 2012.
Maldives representation at
SATTE was significant as this bring together travel agents, tour operators,
hotels and resorts, domestic and international airlines, NTOs, state tourism
boards, wholesalers and other travel-related products and services from across
India and the world, on a
single platform. Hence
Indian market being one of the main focuses in this region this would be one of
the ideal platforms to present our offers while interacting with Tour operators,
travel agents and other visitors.
This year SATTE has
witnessed enthusiastic participation of 600 companies from 38 countries
including Switzerland,
Spain, Britain, Poland, hungary, Malaysia, Iceland, Thialand and Turkey. All
these representatives showcased their stalls in the 6,000 square meters of
exhibition space.
This year, 22
representatives from 12 different companies and 2 officials of Maldives
Marketing and PR Corporation represented the Maldives delegation. They included
representation from some of the premium hotel brand as well as Tour Operators
and Travel Agencies of the Maldives
Together with the Maldives
Embassy in India, MMPRC held a Maldivian cocktail evening during the 2 day-fair
on the 10th February. Maldivian High Commissioner to India Abdul Aziz
Yoosuf was the chief guest of the event. One of the highlights of the evening
was the raffle draw that was organised to give away a free holiday prize to the
Maldives which was sponsored by Vivanta by Taj coral Reef maldives, Dusit Thani
Maldives and Villa Hotels. The Maldivian cocktail evening was held to recognise
the efforts and contribution the travel/trade partners offer in promoting and
selling the Maldives and also to increase exposure in the Indian market
At the end of 2011 India
attracted 30,978 tourists to the Maldives which was a 20.3 per cent growth
compared to the figure at the end of 2010
