Keells Hotels Group gears up for a boost in Sri Lanka tourism in 2010.


Monday, 25th January 2010
Source : John Keells Hotels Group

With 13 properties located in prime tourist locations of both Sri Lanka and the Maldives, John Keells Hotels Group has strived to create a new and exciting experience for the traveller over a span of more than 35 years.

Winning the Presidential Award for the best 5 star hotel in Colombo with their 501 roomed Cinnamon Grand Colombo hotel for two consecutive years, there will be no qualms of believing that they understand the concept of ‘luxury’. 

An unwavering commitment to promoting tourism in Sri Lanka has led to this pioneer hotel group locating themselves in the exotic destination of Trincomalee. A 4 star, 80 room hotel under the luxurious Chaaya Hotels & Resorts umbrella is said to unveil a new era in the development of the east coast in Sri Lanka, that till recently has been inaccessible due to the civil war. Trincomalee has been a coveted destination in Sri Lanka for centuries for its turquoise blue waters, powdery white sand and deep water port; if ever an undiscovered paradise was found in the island, it would have to be this!

Commenting on their plans for further developing tourism in the country, Sithara Hafeel, Assistant Vice President and Head of Marketing Development of the John Keells Hotels Group said, “We also expect to commence the construction of a 190 room 4 star resort, to join our two other resorts on the southern coast shortly. The group owns land in the east coast and southern coast as well as the central region which could all be used for tourism development in the future.”

Since peace was declared in June 2009, arrivals have increased by 21% and government forecasts have said that in 2016 Sri Lanka can expect 2.5 million tourists. Further enhancing Sri Lanka’s repute as a must-visit travel destination was when the island received the number one mention in New York Travel Times’ ‘31 Places to Go in 2010’ list.

For the benefit of past and prospective visitors, The John Keells Hotels Group website,  offers rich destination content on both Sri Lanka and Maldives, giving the traveller all the information required to make an informed choice. The brand conscious traveller can choose from between the Cinnamon Hotels and Resorts versus the Chaaya Hotels and Resorts label.

For the global traveller who is looking to explore the island in terms of nature and wildlife, culture and heritage, sun, sand and sea, business and meetings or adventure will find the website to offer not only tour recommendations but with the additional convenience of booking your hotel accommodation in Sri Lanka and Maldives as well. The website is simply a one-stop travel guide to planning your entire itinerary in Sri Lanka and Maldives, further enhancing the group’s commitment to serving the customer better.

John Keells Hotels Group is said to be the largest operator of star class Sri Lanka hotels, and is developing constantly to meet the demands of the global traveller. Ushering a peaceful era for this tear drop shaped island that was ravaged by war for a quarter of a century provides very much to look forward to and John Keells Hotels Group is more than geared to ride the wave of the tourism boom.